OK, in that case WHAT IF HE LOVES HER TOO MUCH, and cannot stop buying her lavish and expensive presents to the point where they are ruined financially because he cannot contain his feelings of emotional intimacy from being expressed in the form of sparkly things?

Part of love I think is the resolve to do what is best for the person you are with, and this means stubbornly saving up lots of money to secure the future of the marriage before splurging all of the time on the richest foods and fanciest clothing accessories- though naturally one can't life slide by unappreciated without some adventure either \o/