Monday, October 18, 2010

This all sounds massively paranoid!

 By 2030 it is projected that 86% of Americans could be overweight, and a lot of that is from not understanding food. A well functioning mind is best served by a well functioning body, with long telomeres and an absence of weight-related illnesses. I’m not alone in worrying about all of this, marketers have recently invented a name for my newly-emerging consumption demographic: LOHAS- Lifestyle of Health and Sustainability

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